October 26, 2016
The Gold Coast Master Brokers Forum (MBF) recently held an extraordinary panel discussion on New York and South Florida’s unique real estate connections. Sponsored by Related Companies, the event took place at the Auberge Beach sales gallery in Edgewater and brought together 100 Master Brokers.
During a welcome cocktail reception, members enjoyed refreshments and hors d’oeuvres, while admiring scale models, renderings, and spectacular views of Ft. Lauderdale Beach on the sales center’s patio. Related Group Florida vice president Patrick Campbell opened the program by welcoming the assembled Master Brokers to the sales gallery, and then introduced Carolyn Block Ellert, chair of the Gold Coast MBF. Ms. Block Ellert welcomed the guests, thanked her team of volunteers and Related for their support, and then introduced Dan August Cordeiro, senior managing director of the Corcoran Sunshine Marketing Group.
Mr. Cordeiro then initiated a series of presentations about New York City’s dramatic recent cultural shift to the West Side of Manhattan, led by sales representatives from Related Companies projects. These included:
- 520 W 28th Street, one of the final projects by recently-deceased architectural superstar Zaha Hadid, with 39 original residences located directly on the High Line in West Chelsea, led by Heather McDonough, a broker with CORE NYC and co-director of the project’s sales team
- Fifteen Hudson Yards, an ultra-luxury 88-story condominium that is part of America’s largest private real estate development ever, transforming 28 acres of Manhattan with new residences, shopping, dining, and cultural options, led by global sales director Sebastian Steinau
- 70 Vestry in Tribeca, offering once-in-a-generation waterfront homes on Hudson River Park by Robert A. M. Stern Architects, with interiors by Daniel Romualdez, led by Robert McCain, co-director of sales
These presentations were followed by a lively panel discussion on connections between the South Florida and New York markets, moderated by MBF board member Marisa DiLenge. McDonough and Cordeiro were joined on this panel discussion by Greg Gushee, executive vice president of the Related Companies, and by Matthew Ellish, associated general counsel for Property Markets Group. The panel explored questions surrounding the fluid state of the two markets, the unique global markets that are investing in each region (and the reasons for their particular interest), the differences in deposit structures when purchasing new developments, and opportunities for South Florida agents and brokers to expand their businesses in New York.
“Our market has certainly enjoyed a resurgence of interest from New York buyers over the past few years, who recognize the value of South Florida real estate,” said Block Ellert. “The connections between our markets obviously run deep, and we enjoyed this opportunity to learn about the recent cultural and development trends in New York. We also appreciated the Related Companies’ continued support of our organization, and the opportunity to once again visit our friends at Auberge Beach.”