February 1, 2017
The Gold Coast Master Brokers Forum (MBF) recently kicked off 2017 with a reception at 100 Las Olas in Ft. Lauderdale. This event featured a special presentation on “Revitalizing Las Olas”, from a local developer working to stimulate downtown Ft. Lauderdale’s primary retail and entertainment district.
More than 80 Master Brokers attended the event, which opened with a welcome from Gold Coast MBF chair Carolyn Block Ellert, followed by an introduction to 100 Las Olas from Peggy Fucci, broker and CEO of OneWorld Properties. Fucci described the mixed-use tower project; the first to offer new condominiums in downtown Ft. Lauderdale for more than ten years. At 499 feet tall, 100 Las Olas will be the city’s tallest building, offering 46 levels and 121 units starting at $800,000. The project will also include a hotel, restaurant and bar, and retail space.
This was followed by a special presentation from Barron Real Estate president Charles Ladd, one of Ft. Lauderdale’s most successful developers, who recently joined other Las Olas Boulevard property owners in a partnership to enhance the area’s tenant mix. Ladd’s presentation highlighted Las Olas’ unique standing among other similar South Florida destinations (such as Lincoln Road, Worth Avenue, and Mizner Park), the urgent need for high-quality amenities to support the city’s urban transformation, new Las Olas projects that are already under development, and the names of several top-level retailers and restaurants being targeted for vacancies along the thoroughfare.
“Downtown Ft. Lauderdale is one of the brightest spots in all of South Florida real estate, and we are fortunate to have amazing new projects like 100 Las Olas to enhance the mix,” said Carolyn Block Ellert, Gold Coast MBF chair. “The renaissance of Las Olas Boulevard is another reason for optimism, and we are delighted that Charlie and his partners have joined forces to market the area in such a strategic and professional fashion.”
The Gold Coast Master Brokers Forum, comprised of top real estate professionals from Broward and Palm Beach County, is generously supported by Wells Fargo.